Unique graphics

All of our designs are custom made in Finland by Paranoia Borealis. Unlike many brands out there, we never use ready-made stock photos in our products. When you buy our stuff you can be sure that the same print is not used anywhere else.

Superior quality

We take a great pride in bringing you only the best quality products.

We painstakingly field-tested several T-shirt models to find the ones with best quality, comfort and fitting. The shirts were repeatedly washed in various temperatures to push them to the limit. We did not choose the cheapest options, we chose the best.

To make sure you get the most out of your shirt, please check the size guide before making the purchase. We also recommend reading the washing instructions to maximise the lifespan of your shirt.

Sustainable and certified

We are no hippies, but we do recognize the huge problems clothing industry is causing to the planet. That’s why we want to do our best of keeping our planet green and our northern home cold.

  • All of our shirts are made of 100% certified organic cotton.
  • All of our bags are either 100% certified organic cotton, or recycled organic cotton mix.
  • Our packing and tags are made of recycled paper and cardboard.
  • We use environmentally friendly water-based inks for the prints.
  • Our products are delivered with carbon neutral Posti Green postal service.

We also believe that everyone should be treated equally and paid fairly for their work. We only use shirts that are made honoring the Fair Wear Foundations code of labour practices:

  • Employment is freely chosen
  • No discrimination in employment or exploitation of child labour
  • Freedom of association and the right to collective bargaining
  • Payment of a living wage and reasonable hours of work
  • Safe and healthy working conditions
  • Legally binding employment relationship

See more information about Fair Wear Foundations labour standards.

Water based inks

We currently use two types of water based inks in our T-shirts:
– Regular water-based ink
– Discharge ink

Both of the inks use water as their main solvent, unlike commonly used plastisol inks. Plastisol inks are basically a layer of PVC plastic on top of your garment. Plastisol does not breath, which can make wearing the shirts in summer quite uncomfortable. Water based inks let the air go trough the print and thus make the shirt feel airy. Prints created with water based inks are also more elastic and softer to touch than prints made with plastisol inks.

Compared to regular Water-based ink Discharge ink is even more awesome in terms of longevity and comfort. Instead of coating the shirt with a layer of ink the original color of the shirt is replaced with the print color. There is no coating whatsoever but the fabric itself gets been re-colored. Discharge print won’t fade or crack in time, it lets the air circulate and it’s thus really comfortable to wear.

In the product description of each shirt you can check if the shirt is printed with regular water-based ink or discharge ink.

Taking care of the shirts

  • Recommended washing temperature 30C
  • Wash similiar colours together
  • Wash inside out
  • Do not bleach
  • Do not tumble dry
  • Do not dryclean

Taking care of the bags

  • Same general instructions as T-shirts
  • If reflective print gets wrinkled in the wash you can easily smooth it out by ironing the print from the reverse side.
  • In case the print gets partly detached from the fabric (this is really unlikely) you can reattach it by ironing the print from the reverse side.